Armani Exchange

2018

Centered on designing an edgy t-shirt for Armani Exchange, a brand inspired by street-chic culture and the punk/rock era, this project aimed to capture the brand’s bold spirit and make a statement in style, while promoting its presence through a high-energy event.

Visual Direction  · 
Creative Direction · 
Illustration

The illustration draws inspiration from the iconic college band stickers of the punk/rock era. By layering both outline and filled illustrations, it creates contrast and evokes the raw, reinvented collage aesthetic in a modern, cleaner style. The approach is playful and energetic, infused with a distinct character flair. Various elements represent streetwear, punk, and rock and roll, seamlessly tying the design together in a bold and expressive way.